When we talk to agencies, one complaint comes back every single time: email is where the work happens, and it is also where the work gets lost. Replies end up in five personal inboxes, nobody knows who answered whom, and setting up a proper sending domain feels like a job for an IT department you don't have.
So this release is all about email. Here is what changed, and why we built it.
A sending domain, without the headache 📮
Sending candidate outreach from a Gmail address works until it doesn't. A dedicated domain protects your main address, lands better in inboxes and simply looks more professional.
The problem was never the idea. It was the setup: DNS records, verification, waiting, checking again. Now you can buy a domain right inside Hiro and we configure everything for you. Already have one? Add it, and Hiro tells you exactly what is missing until it is verified. You can run several sending domains side by side, for example one per brand or per market.
Real addresses for your team
On a verified domain you can create addresses for your team. Personal ones like sarah@, or shared ones like jobs@ that the whole desk can answer from.
And because those messages belong next to your candidates and clients, they arrive in a mailbox inside Hiro, with folders, threads, attachments and spam filtering. No more forwarding a reply to a colleague with "can you take this one?".
Campaigns that follow up for you
Most placements don't come from the first email. They come from the second or third, sent at the right moment. Doing that by hand across fifty candidates is exactly the kind of work that slips on a busy week.
Campaigns can now be planned as a sequence: a first message, a follow-up a few days later if there is no reply, then another. You write it once, Hiro sends each step on time, and anyone who answers drops out of the sequence automatically.
A/B testing, built in 🧪
Should the subject line mention the salary? Is a short message better than a detailed one? Instead of guessing, write two versions of a step. Hiro splits the audience between them and shows you which one gets more replies. Next time, you keep the winner.
What's next
This is the foundation for everything we want to do with email in Hiro: your sending reputation, your conversations and your campaigns, all in the same place as the people they are about. As always, if something feels off or you miss something, reply to any of our emails. We read everything.